Conventional wisdom can mess up your strategy…
But fresh thinking can make it work!
by: Laura Stone and Elizabeth A. LaPierre
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Summary:
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Remember the old saying, “Nobody ever got fired for hiring IBM,” repeated ad nauseum back in IBM’s heyday? Well, times have changed… such conventional “wisdom” doesn’t cut it anymore. Instead, “fresh thinking” is the new strategy king, outscoring conventional wisdom every time.
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| WebSite: |
| http://www.top-consultant.com/articles/ConWisdomFreshThinking.pdf |
Author Details:
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Laura Stone and Elizabeth A. LaPierre
Stone+Company
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