Growth management: Two hats are better than one
by: Andrew Lester
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Summary:
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Andy Harrison CEO of easyJet says Growth management: Two hats are better than one “has a simple powerful message, written in a really user friendly way...This book gives a well structured, practical, easy to use guide on how to embed growth in an organisation”.
The book by Andrew Lester shows that successful organisations regularly wear two conflicting and different hats: day-to-day operations and growth management. One needs to focus on the here and now, with set assumptions, fixed objectives and a short-term drive for results - winning despite the problems. The other (growth) needs an inquiring mind flexible assumptions and the ability to adapt to changing customer needs.
The push for short-term results and growth at any cost has produced a massive global recession. Emerging from it will be greater legislative control and a new breed of managers – those capable of driving sustainable growth based on long-term customer value. This book isn’t about how we got here. It’s about how we get out.
Andrew Lester argues that ‘Wearing Two Hats’ has to become a business culture. Growth has to be managed throughout the organisation. It has to be a shared value. As a shared value it becomes an unstoppable force. Successful organisations learn to grow as part of what they do, not as a back room function of the few, but as a culture that allows individuals and teams to wear Two Hats in everyday working life. The book clearly shows how to set up and run a Two Hats business. It shows individuals and teams “How” and “When” to wear each hat through practical examples and illustrations.
A great offer for our readers
You can read for yourself the key chapters that set up the core concept – the Preface and Chapter 1 by clicking on the link below. Growth Management (978-0-230-57750-3) is available to readers of Top-Consultant.com at a special discounted price of £20.00 plus packing and postage (RRP £25.00). To claim enter reference code WGROWTHa at the checkout stage when ordering online at www.palgrave.com, or by email: orders@palgrave.com. Offer expires 1st July 2009. This offer is not available to customers in Canada or the USA.
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| WebSite: |
| http://www.top-consultant.com/articles/GrowthManagement.pdf |
Author Details:
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Andrew Lester
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