Implementing corporate social responsibility to help drive tangible business benefits
by: Dr. Paul Griffiths and Jim Scollon
One definition of CSR is “Business Behaviour that creates the Trust and Commitment of Stakeholders, both now and in the Future” (MacMillan et al.,2004). However, there are many others. What’s clear is businesses now recognise that the success of their business can be both positively and negatively impacted by a much wider range of stakeholders.