Online Marketing Benchmarks - Setting realistic goals and how to achieve them
by: Ashley Friedlein
For any marketer there are some fundamental questions you will want to answer when looking at online as a marketing medium:How can you market online?
What metrics should you be looking at?
What results should you be expecting to get?
In this brief guide we’ll look first at the online marketer’s ‘toolbox’ – the approaches, tools and techniques that can be used in online marketing. In the ‘Benchmarks’ section we’ll look at the metrics and targets. The online marketing industry is currently awash with debate about what to measure and how, yet there is a paucity of facts showing what response others get, and thus what you can expect to achieve for different activities. So we (E-consultancy) did some primary research, among 30 sites, to pull together such data. The ‘Resources’ section gives details on where to get the full results but hopefully this guide will give you a useful taster.