Planning as Doing
by: Brian Ward
Business planning has come of age. When Henry Mintzberg announced the death of strategic planning, corporate executives breathed a collective sigh of relief.
In its place has arisen a collaborative approach to strategy development and execution, which is far more iterative in nature than it’s predecessor. This collaborative approach views planning as doing, and aims to compress the cycle of planning, execution and evaluation in a way that recognizes the realities of organizational life.