Sink or Swim
Consulting services in the decade ahead
by: John Niland
Summary:

The past decade has seen unparallel growth in the consulting sector. Even with consulting revenues dropping in the final 15 months, the overall picture has been one of high demand, strong growth and increasing diversification.

So what does the next decade hold? This article by John Niland predicts increased polarisation of the consulting sector in Europe: with continuing growth for an elite group of well-positioned providers, while the other end of the spectrum is characterised by oversupply, commoditisation and downward pressure on fees.

How will any one firm be impacted? While the answer depends in part on the “consulting toolkit”, the positioning of services is the decisive factor. How tempting are the initial consultations? Does the keep-in-touch system genuinely add value; and what evidence is there for this? How artful are the referral-conversations? Does the firm operate “value-in-advance”? To what extent are they relying on their own prospecting efforts?


Body:
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Further information

John Niland is presenting at the Top-Consultant.com conference Sink or Swim – can you adapt to the harsh new consulting environment? on 23rd March. There are only a few weeks left to register. Click here for more information.


Author Details:

John Niland

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