Strategy with X-appeal
by: Richard Brown
Summary:

A new generation of managers is deeply dissatisfied with strategy. For Generation X it’s not enough for a strategy to be logically ‘right’, they want strategies that engage and excite them personally. They say their leaders aren’t delivering this. How can strategy move with the times?

WebSite:
http://www.top-consultant.com/articles/StrategywithX-AppealV3.pdf


Author Details:

Richard Brown

Cognosis Consulting
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