Uncovering opportunity
by: John Niland
Summary:

The ability to spot opportunity is a crucial talent for any “rainmaker”. In a tough market, this talent is particularly valuable, and it’s vital to foster it widely across the team. Who knows who may open the next door?

This article takes a look at some of the practices that might unconsciously obscure a professional’s ability to spot opportunity. It provides a checklist of “opportunity-spotting” behaviours, as a simple means of checking of we are applying what we already know.

Finally, we take a look at how these practices can support sustainable marketing, a strategy which continues to produce opportunities and referrals, and yields more revenue in less time as a result of producing outstanding value for our clients.


WebSite:
http://www.top-consultant.com/articles/UncoveringOpportunity.pdf


Author Details:

John Niland

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