Brand importance for management consultancy firms seeking the best talent
by: Chris Sale of Prism Executive Recruitment
In a competitive environment brand is becoming ever more important.It is much more than simply a logo and a tagline.It is the basis on which people perceive your services and values.
|Ensuring that your brand is defined and recognisable is not only crucial for winning clients but also attracting the best talent, writes Chris Sale of Prism.|
He discusses the relevance of brand in management consultancy and highlights the following points.
Defining your brand is an ongoing process
Branding a management consulting practice is significantly different from branding many other types of professional services. There are opportunities and challenges, in particular:
• Management consultancy firms should clearly communicate the range of services they offer
• Audiences may have limited knowledge about services consultancy firms working in a specialist market provide
• Brand is a combination of reputation and visibility.
• Communicate your firm’s areas of expertise. It helps to answer the question “what does the firm do?”
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