And in response, according to new research from Accenture Operations, leading organizations are increasingly looking to harness talent, data, and intelligence to transform their processes and make them more agile and responsive. A key element in this move to intelligent operations is creative, innovative talent who understand how to apply digital technologies to solve critical business problems.

Such talent is different from the people most organizations historically have hired and, as we noted in the previous post in this series, requires a different approach to recruiting. In this final installment, we look at an equally important dimension of this talent challenge: how to unleash this talent’s creative potential to improve the organization’s performance.

It’s not uncommon for organizations to value and hire innovative talent, but then fail to adapt their culture to embrace the healthy and positive disruption these individuals may trigger. These organizations prove the point that individuals’ creative potential can only be realized if they’re placed in an environment where it's supported, nurtured, and enabled. Here are some keys to creating such an environment.

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