Disruptive innovation is nothing new for some of the world’s most recognised and profitable organisations. The Technology Big 5 (Apple, Alphabet, Amazon, Facebook, Microsoft) are worth over $3 trillion and have changed the way the world works, connects and communicates within a generation. Digital ‘startups’ such as Uber, Netflix, Spotify and Airbnb have outstripped traditional industry incumbents by developing dynamic business models, a fervent focus on usability and access, and high quality interactions.

Generating disruptive innovations can be quick, but implementing them is often challenging and time consuming. It requires a business model which enables innovation to flourish, which can be expensive, need significant strategic investment and deep culture change, particularly in large organisations which have been operating in a set way for a long time. Disruptive innovation is no quick win.

One of the techniques we use at Moorhouse to empower our clients to think beyond complex organisational barriers is Disruptive Innovation Visioning. With rapidly evolving technology, an uncertain economic climate and changing global political dynamics, no company can afford to be complacent. We do this by helping our clients develop the proposition and approach of a potential disruptive rival which would reposition their place in the market.

How does it work? Whilst the process is configurable, we recommend an initial 2-day concentrated programme which truly enables organisations to reimagine their purpose and grapple with market trends and opportunities. It includes four essential phases: